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Small Business Articles

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The hidden ROI of customer loyalty for small businesses (and how insurance plays a role)

In the early days of running a small business, the focus is almost entirely on making sales. You spend hours tweaking your ads, building brand awareness, and networking until your voice gives out. It’s an exhausting, expensive grind, but it feels necessary to create and grow momentum. However, once you start getting customers through the door, a shift needs to happen. The most successful business owners know that the real money isn't in greeting a stranger but rather in shaking hands with an old friend. In short, you need to develop customer loyalty.

A group of children in a daycare or classroom setting engages with a teacher reading a book to them

Daycare Insurance: what you need to know

As a daycare provider, you understand that no two days are alike. You’re continually moving from one urgent task to the next—refereeing a dispute over a blue crayon one minute and doing bookkeeping or meeting with parents the next. This unpredictability is why daycare insurance is so important.

Two employees consulting a technology dashboard

How to choose the right business technology for your company

If you run a small business, you probably wear many hats. You’re the CEO, the marketing department, the HR manager, the person who secures your business insurance, and, in many cases, the technology expert. The last role is increasingly important, as business technology is the engine that drives many businesses forward. That might be a point-of-sale system that tracks inventory or a cloud-based project management tool that keeps everyone on your team in sync, but the right tools can be the difference between surviving and thriving.

What is tail coverage in business insurance?

Business insurance can be a complex landscape to navigate, especially when you are transitioning between policies, retiring, or closing your business. One term that often comes up during these changes is tail coverage. But what is tail coverage insurance, and why is it so critical for your financial security?

Insurance and inflation: how rising costs affect small business protection

Even the most well-run small businesses can face financial challenges. Whether it’s continually attracting new customers or dealing with supply chain issues, it takes consistent focus and hard work to stay profitable. One of the biggest issues confronting small businesses today is inflation. Even when the inflation rate isn’t currently high, a change may be right around the corner. Consequently, as a business owner, you likely have an in-depth understanding of how a changing economic climate affects your operations. But have you considered the relationship between insurance and inflation?

Tattoo Insurance for Shops & Body Art Studios: Risks and Coverages Explained

Your tattoo shop is more than just a business, it’s a creative space where you bring your clients’ visions to life. Each piece of art you create is a testament to your skill and passion. But with any business, especially one as hands-on as tattooing, there are inherent risks. That's where tattoo insurance comes in, providing a vital safety net that protects your hard work, your employees, and your clients.

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Social Media + Networking: A Smart Combo for Small Business Owners

Building meaningful connections through digital platforms can help small businesses grow more quickly while discovering new business opportunities they might otherwise overlook. This can be true whether you use LinkedIn, Facebook, Instagram, or another platform. Let’s look at how, besides creating content, you can start meaningful conversations via social media networking.

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